Today search engines are just as important as ever. Every on like to have a relevant searches on there wesite. Google is now the most dominant search technology, followed at a distance by Yahoo! And soon MSN. Alta Vista, Ask Jeeves, Go.com and Excite have all been relegated to tier 2 status as their market share has been stripped by an overwhelming Google onslaught.
Exclusive advertising has all but disappeared, and in its place has emerged a relatively egalitarian free-market system based on the highest bidder for each search result. These advertisements take the form of text ads which adhere to a strict set of character limits and editorial guidelines. The rates are not CPM based, but metered out on a pay-per-click basis. Each click is a billable charge - with little or even no emphasis placed on the number of impressions required to get the click. Many of the wesites are dependent on the serach engines and get good customers.
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